Thursday, Nov 26, 2015 Niina Pesonen , , , , , , ,


It’s pre-Christmas party season, folks! And we know it wouldn’t be the same without IGDA Finland December gathering, so worry not: ‘tis the time to get festive, end the fall season in style and prepare for a well-earned rest over the holidays.

This year’s pre-Christmas celebration is sponsored by inMobi, creators of the Miip mobile advertising platform. Because they’re all about user experience, we’re confident you’ll not be disappointed by the special treats and speeches they have prepared for the event. And not only are you in for epic fun times, there is also a seminar before the party.

The seminar this time is all about strategies for monetizing with ads and how to implement ads in a non-intrusive way. Our speakers come from Futureplay and Next Games, both studios that have succeeded in pulling off this “impossible” feat.

After all the special events this season and hopping all over Helsinki we’re also finally ready to announce our new gathering venue: IGDA Finland will be settling in at Maxine. Judging by the general feedback after our last invasion to this venue, we think quite many of you will approve of this.

Besides the seminar and party goodies, we have yet another special little something planned for the event: devs will have a chance to showcase their games during the evening. More information about this will follow in a separate newsletter early next week, so stay tuned if you want your chance in the spotlight!

So prepare your party gear and join us on Dec 8 – it’ll be a blast!

IGDA Finland Seminars presents: Ad Monetization Strategies, Sponsored by InMobi
8.12.2015 at 17:30 – 18:30
Place: Maxine, Urho Kekkosen katu 1 A, 6th floor, 00100 Helsinki

– Jami Laes (Futureplay): View To Play Games – The Next $100B Market
– Mitchell Smallman (Next Games): Rewarded Video Ads in Midcore Mobile: Blazing Trails Where We Were Told Not To Tread

IGDA Finland December Gathering with InMobi
8.12.2015 at 19:00
Place: Maxine, Urho Kekkosen katu 1 A, 6th floor, 00100 Helsinki

Please note that you need to be at least 18 years old to attend. The cloakroom service is offered free of charge.

Seminar agenda

Jami Laes was previously in charge of Angry Birds and everything else in games as the Executive Vice-President of Games at Rovio Entertainment. He has been leading global game studios at EA, Playfish and Digital Chocolate over the past 10 years. Laes first started in mobile games in 2000 as a game designer at Riot-E and his first games he developed on his Amiga 500 in 1988. He is currently the CEO and co-founder of Futureplay Games.

View To Play Games – The Next $100B Market
The mobile ads market is estimated to top $100B in 2016. And no developers are focused on it. While everyone is still staring at the TOP-grossing chart, Futureplay Games is building a new generation of View-to-Play games.
Jami will talk about Free-to-Play & View-to-Play and how in their debut game Farm Away! they have successfully leveraged ads in a rewarding, fun and non-intrusive way that make our games more fun, faster and cheaper for the players to play and the players love it.

Mitchell Smallman is a Senior Product Manager at Next Games. A six year Free to Play veteran (yes, including MySpace) has worked as Story Writer, Game Designer, Consultant, Pro Wrestling Referee and Product Manager throughout his career. He is a passionate advocate of free to play and casual gaming.

Rewarded Video Ads in Midcore Mobile: Blazing Trails Where We Were Told Not To Tread
Rewarded ads have not been widely used as a central feature in mid-core titles due to fears of effecting IAP conversion and audience engagement. Mitchell will share lessons learned from Next Games’ mid-core title Compass Point: West, along with practical examples from other developers. He will include how to tie rewarded ads into your core gameplay mechanic in a meaningful way, how rewarded ads can be regarded as a feature instead of an interruption, A/B testing to get the right value for advertisers vs IAP spending, balancing a game economy with heavy ad value, and analyzing player behavior to understand ad watching players.

Thursday, Oct 29, 2015 Niina Pesonen , , , ,


IMPORTANT: Slush passes are NOT valid for entry, nor is one required to register to this party. To ensure a faster sign-in at the door, please either print your ticket or have it ready on your mobile device.

One of the biggest events of the year is approaching fast: Slush 2015 is almost here. For those not in the loop, Slush is a 2-day conference bringing together tech startups, investors and media. Last year there were over 14 000 attendees so you can expect quite a crowd!

IGDA Finland will be organizing the official game industry party – which doubles as our November gathering – on Wednesday, November 11, sponsored by Omniata and RedLynx. You can expect food, drinks and live music as well as something special on the side…

Note that registration is required for this event, so head on over to the event sign-up and secure your access right away to our biggest event yet!

IGDA Finland November Gathering with Omniata, Redlynx and Slush
11.11.2015 at 19:00
Place: Messukeskus, Messuaukio 1, 00521 Helsinki (Yellow Area in Slush)

Please note that you need to be at least 18 years old to attend. The cloakroom service is offered free of charge.

Thursday, Sep 24, 2015 Niina Pesonen , ,


October is almost upon us and you know what that means: it’s gathering time! Mark October 6th on your calendars and prepare yourself for a night of awesome: the gathering is sponsored by Remedy, taking a (well-deserved) break from developing Quantum Break and equipping their party hats to have a good time with fellow devs.

We’ve hopped places a lot during the past couple of months, and this time is no different: our venue for the event will be Virgin Oil Co. – so make sure not to default to our usual spot! Little birds have also sang their sweet songs of swag to be handed out…

See you all there!

IGDA Finland October Gathering with Remedy
Time: 06.10.2015 at 19:00
Place: Virgil Oil Co., Mannerheimintie 5, 00100 Helsinki

Please note that you need to be at least 18 years old to attend. The cloakroom service is offered free of charge.

We are also organizing something special in addition to the gathering: IGDA Finland is proud to take part in Pelit kiertoon, a campaign to donate games and gaming devices to charity. The games and consoles will find their way into such places as hospitals, sheltered homes, women’s shelters and refugee centers.

October gathering will have a designated drop-off table where you can bring your unneeded games for any platform (board and card games are fine, too!) and any old consoles you want to pass on. All donations delivered to us will be forwarded to Hope ry, an association supporting poor and struggling families, giving the children and youth in these homes a chance to have hobbies.

Help us help others, and give your old gaming gear a new life! Any questions about the campaign can be sent to (IGDA Finland) or (Pelit kiertoon, campaign coordinator).

Saturday, Sep 5, 2015 Jonna Rantanen , , , ,

11896113_10207126473816188_1467131539182492921_n (1)

The September seminar and gathering were sponsored by Umbra, and what a day it was! We had an amazing seminar for the whole day with mind-blowing presentations about some of the latest ideas, trends, research and innovations in the industry. Here we want to share a few moments from that day with you:

Continue reading ‘Umbra Ignite & IGDA Finland September Gathering with Umbra’

Monday, Aug 31, 2015 Niina Pesonen , ,

11896113_10207126473816188_1467131539182492921_n (1)

As most of the developer scene is undoubtedly aware tomorrow is a big day: at 11:30 we’ll be opening the doors at The Circus for Umbra Ignite. While the seminar, featuring speakers from renowned studios around the world, has long been sold out, everyone is welcome to the September gathering held at the same location from 19:00 onwards.

Umbra will be sponsoring the gathering as well, we have a special drink offer available and a small surprise for all attendees. So even if you missed the registration for the seminar, drop by and enjoy the after party!

IGDA Finland September Gathering with Umbra
Time: 01.09.2015 at 19:00
Place: The Circus, Salomoninkatu 1–3, 00100 Helsinki

Please note that you need to be at least 18 years old to attend. The cloakroom service is offered free of charge.